February 13, 2011

Detroit coming back

 

Being here in Detroit I have noticed a large city wide campaign to raise Motor City back to its former glory. Well maybe not its former glory but definitely the scene here is picking up as the economy and auto industry recovers. In case you missed the Superbowl, here is the Chrysler-Eminem commercial.

Some people argue that Chrysler, a company that was bailed out with tax-payer money, should not have spent millions on a Superbowl ad. But actually I am quite pleased with it and it clearly shows Eminem´s support of Detroit and the auto industry. The commercial is deeper than just a Chrysler ad for its 200, it is a demonstration of something larger: the US auto industry and what Detroit symbolically represents for manufacturing in America.

I am sure the next two years will be an exciting time here in Detroit as much is happening and mostly good things.

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